A bit more about Purely Baby

Healthcare Expertise + Child Therapist = Purely Baby!!

Kia ora, my name is Kate Ferguson and up until 2019 I worked as a Child and Family Therapist specialising in Infant Mental Health.

Purely Baby emerged from my husband’s Hospital Supplies company as a direct result of parents from the Neonatal Units struggling to find quality, safe and affordable wipes on the private market.  Having supplied wipes to healthcare for 20+ years, we knew that a good quality, water wipe does not have to retail at a price beyond the reach of the average Kiwi family.

After 15 years working in Infant Mental Health, I was ready for a new and exciting challenge and Purely Baby was born. However, I quickly found myself greatly missing my work in community support, especially with young families.  I decided there must be a way to link my small business with my passion for helping families.  So…we added a link on our page where we can support Women’s Refuge (check it out on the main page).

I believe that Purely Baby and Thinkwise wipes are the best on the market and that all Kiwi babies deserve the best start in life.

Kate x