Gift to Women's Refuge

Donate a GIFT

Gift to Women’s Refuge – Purchase a carton of Aqua+ water wipes 70’s and we will donate two packs of 70’s to the Women’s Refuge.

Purchase a gift below to send directly to women in need.

 (Please be sure to enter your personal address and email details at check out so we can send your donation receipt directly into your inbox).

Healthcare Expertise + Child Therapist = Purely Baby!!

Kia ora, my name is Kate Ferguson and up until 2019 I worked as a Child and Family Therapist specialising in Infant Mental Health and trauma.

Purely Baby emerged from my husband’s Hospital Supplies company as a direct result of parents from the Neonatal Units struggling to find quality, safe and affordable wipes on the private market.  Having supplied wipes to healthcare for 20+ years, we knew that a good quality, water wipe does not have to retail at a price beyond the reach of the average Kiwi family.

After 15 years working in Infant Mental Health, I was ready for a new and exciting challenge and Purely Baby was born. However, I quickly found myself greatly missing my work in community support, especially with young families.  I decided there must be a way to link my small business with my passion for helping families.  So…I approached Women’s Refuge with a plan to create a simple way to continuously supply product to refuges in NZ.

I believe that Purely Baby wipes are the best on the market and I also believe that all Kiwi babies deserve the best start in life. With your help we can supply a gentle, safe product which in a small way helps to soothe baby’s skin at a particularly vulnerable and stressful time.

With your help we can supply a soothing, gentle product.


Nga mihi nui
Kate and the Purely Baby team