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Welcome to Purely Baby and ThinkWise

As a New Zealand owned and operated company with a background in healthcare applications, we were asked to develop a baby wipe with a difference. We are excited to be able to offer Aqua+ water wipes.  Designed to be gentle on babies’ sensitive skin,  Aqua+ water wipes contain 99.25% purified water and are ideal for new-born babies and sensitive skin.

After working closely with ThinkWise for a number of years as a main supplier, we have recently acquired the ThinkWise brand. The brand is the perfect partnership with Purely Baby as it follows our company ethos and brand values – to bring the highest quality and best products to New Zealand Kiwi families and whānau.

Aqua+ 99.25% water wipes.
Our original Aqua+ water wipes are the gentlest wipes for your baby. Super soft, no nasties and a generous size and thickness. They come in both a 70’s pack perfect for your change table or in a 20’s which will fit nicely in the nappy bag, car or handbag.

Skinsafe Baby Wipes
Skinsafe dry wipes are used in Birthcare and Hospitals nationwide. Our Skinsafe Dry Wipes are super soft and absorbent and created without parabens, alcohol, detergents, preservatives and chlorine. The gentlest options for your babies sensitive skin.

Our NEW Biodegradable Bamboo 99.25% water wipes.
All the gentleness of our Aqua+ water wipes with the added bonus of being created with the softest bamboo pulp so it can break down naturally.

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