Meet the team

Welcome to the family!

We’re a team of like minded parents. Between us we have 15 kids so know from first hand experience what it’s like to be in the trenches of nappies, lack of sleep and all the joys of early parenting. We wanted to not only create amazing, high quality products but also keep them affordable for everyone. Below is a bit more about us but also we’d love to see you join us on social media. 

Kate and the team X

Healthcare Expertise + Child Therapist = Purely Baby!!

Kia ora, my name is Kate Ferguson and up until 2019 I worked as a Child and Family Therapist specialising in Infant Mental Health.

Purely Baby emerged from my husband’s Hospital Supplies company as a direct result of parents from the Neonatal Units struggling to find quality, safe and affordable wipes on the private market.  Having supplied wipes to healthcare for 20+ years, we knew that a good quality, water wipe does not have to retail at a price beyond the reach of the average Kiwi family.

After 15 years working in Infant Mental Health, I was ready for a new and exciting challenge and Purely Baby was born. However, I quickly found myself greatly missing my work in community support, especially with young families.  I decided there must be a way to link my small business with my passion for helping families.  So…we added a link on our page where we can support Women’s Refuge (check it out on the main page).

I believe that Purely Baby wipes are the best on the market and that all Kiwi babies deserve the best start in life.

Kate x